Free and Open Source Marketing Automation Software
So when it's time to add a new expense to the budget, resistance is to be expected. You can work your hardest to justify the cost of a new marketing automation system, but sometimes the purse strings just won't budge.
It is possible to build your own marketing automation system using a mix of other tools, but there are free and open source options out there that can be just as effective as a paid version. I've compiled a list of some of the best free marketing automation software solutions available to make your search (and budget talks) even easier.
Albacross
Albacross is the first ever free B2B Lead Generation Network. It enables you to turn website visitors into leads and to get extra information on companies interested in your business, such as pages they have visited, their chief decision makers and the ways they can be contacted.
Features included:
- Unlimited visitors and companies
- Unlimited users
- Automated email reports
- Revenue, profit & contact information
- Visit details page by page
- Advanced filtering & tagging
Besides that, Albacross will offer an account-based marketing solution, where you can buy and display advertisements targeted only to the specific companies and visitors you’re interested in. Through targeted marketing, ads can reach your prospects wherever they are on the web. The Account-based marketing option (which will include all features of Lead Generation, unlimited number of campaigns, custom ads creation and worldwide reach) comes at a starting price of €500.
Leadsius
Perfect for small businesses, Leadsius offers one of the most robust marketing automation systems for free. All features included in the premium accounts are also available in the free version; only the number of contacts and users are limited.
Features included in free version:
- 250 contacts
- 1 user
- Form and landing page creator (unlimited)
- Email creator and templates
- List management (static only, no dynamic lists)
- Reporting – emails, forms, web analytics
- Support – knowledge base and community support
If you think you'll need more contacts or users, consider upgrading to the paid version Leadsius offers, starting at $75/month for 500 contacts.
Jumplead
Jumplead encourages marketers to use its product to "explore and learn for free, grow at your own pace." Starting with their free version, you can get a taste for what their marketing automation solution can do for your business.
Features included in free version:
- 200 contacts
- 200 website visitors
- 100 emails
- 1 user
- Live chat support
It's a pretty basic package, so it's only really effective for small-scale campaigns. For just $49/month, you can upgrade to Jumplead's first paid level.
SalesAutoPilot
Packaged as a free trial, SalesAutopilot does let users have access to a free account for as long as they'd like. They also don't limit the features available, so you can truly get a feel for the software before making the decision to upgrade to their paid account. However, there are still a few restrictions to keep in mind.
Features included in Free version:
- 400 emails/month
- 1 user
- Email and sales automation (event-triggered actions, landing pages, A/B testing)
- E-commerce module
- Text message sending, personalized PDFs, telemarketing support
- Sales CRM module
- Affiliate module
- Helpdesk module
The MailMaster level of SalesAutopilot starts at $14/month for up to 1,000 contacts. This marketing automation system depends a lot on the various extras you can add to your account. Before committing to one of their price levels, make sure you do your research on exactly what you need and how much it will cost when you take all of their add-on options into account.
Mautic
An open source solution, Mautic's marketing automation system is "100% customizable for your particular needs and situations." You can download it straight from their website and get started right away.
Features include:
- Monitor leads
- Create emails and build lists
- Landing pages
- Lead nurturing
- Reports
Mautic also hosts a community for its users to get involved with the product's development. This features truly makes the download less of a transaction and more like collaboration.
Pimcore
Pimcore is another open source option for your marketing automation needs. It's mainly a content management system, but its product does offer marketing automation features.
Features include:
- Email marketing
- A/B testing
- Analytics
- Social media integration
- Targeting
You can download Pimcore directly from their site. They have a community board for users to share their ideas or needs with each other, but they also offer support plans ranging from 300 EUR per hour to 8,000 EUR per year.
OpenEMM
While it advertises itself as an email marketing app, OpenEMM has marketing automation tools in its open source offerings.
Features include:
- List management
- Contact database
- Targeting and event-triggered actions
- Email template creation
- Reporting
OpenEMM does offer a demo version of its product, so you can try it out before downloading the entire system. They also provide a lot of great resources for users on their support page, including video tutorials, user forums, and a newsletter.
More?
Have you used any of the above free marketing automation software solutions? Which ones did I miss?
(capterra)